Australian retailer takes on Toys R Us: Coles Myer chain plans 25 stores by December '94. (Toys "R" Us Inc.; Coles Myer Ltd.)
Playthings, October, 1993 by Maher, Terence
Australia is shaping-up to be a serious challenge for the retail toy Goliath Toys 'R' Us. On past performance, Australian toy retailing would seem likely to succumb to the successful Toys 'R' Us formula. But retailing Down Under has a quite different structure to anywhere else Toys 'R' Us has ventured.
In Australia, TRU faces two cashed-up competitors with international connections who have a record of repelling overseas invaders. After opening 450 stores in its home market, TRU began expanding internationally in the early 1980's. By the end of the year, the international division will be trading at 217 locations. TRU's world expansion plan has been uniquely successful. In each new market it has become the dominant toy retailer within two or three...
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