Toyland moves into cyberspace. (on-line marketing)(includes related article on Web site do's and dont's)(Special Report)(Cover Story)
Playthings, August, 1997 by Annicelli, Cliff
Enter the Internet address www.toys.com was launched in December 1996. Since then, toy-curious Web surfers from more than 108 different nations have stopped by to take a look around. Over 500,000 visitors had browsed its on-line catalog by March of this year. As of July, the site was recording 30-40,000 "hits" per day - all from a group with no previous toy industry experience except for a few years of advance planning and homework.
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