Dueling for dollars: toy manufactures enlist high tech toys and hot licenses in their battle for boys' market share.
Playthings, June, 1999 by Gilligan, Eugene
Toy manufactures enlist high tech toys and hot licenses in their battle for boys' market share. Jedi Warriors have their lightsabers poised for battle. Tree-trunk armed wrestlers are ready to rumble. Even NASCAR drivers are speeding to the rescue. What battle is this? The battle for the boys' market toy dollar.
The fight for a group that is spending increasingly more time playing video games, surfing the net, spending hours on the computer. For manufacturers of traditional toys, maintaining their boys' market share means keeping up with the latest trends and hot licenses. And, for many, it means giving their toys a high-tech component, so important to holding the interest of this "tech-savvy" generation. On the retail side, toy stock must...
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