SOHO satisfaction.(Brief Article)
Playthings, February, 2000 by Allegrezza, Ray
Big boys of brick evolve into captains of click When it comes to naming the top e-tailers of small-office, home-office (SOHO) furniture, it's no surprise that the big boys of brick have become the captains of dick. In this case, a trio of power retailers -- Office Depot, Staples and OfficeMax -- has seamlessly incorporated e-commerce into their ever-growing basket of services.
OfficeMax, the Ohio-based chain of 832 stores, got there first in 1995, with both Office Depot and Staples bringing their virtual stores online in 1998. Building 'mind share' In each case, observers credit substantial advertising by these big-box retailers' brick-and-mortar sites for helping them gamer not only market share, but also "mind share" as destination...
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