Toys paving way.(e-commerce expected to gain popularity)(Brief Article)(Statistical Data Included)
Playthings, February, 2000 by Sorcher, Jamie
Competition is fierce in hot segment According to research firm Jupiter Communications, consumers were expected to spend a total of $6 billion on-line during the recent holiday season, a time of year when toy retailers do up to 50% of their annual business. The numbers are impressive, especially for toys, one of the sectors -- along with books and music -- where most Internet action is taking place these days.
In the toy world, analysts predicted online toy sales for 1999 of $250 million, but that's only a fraction of the $21 billion-plus overall U.S. retail toy market, according to market research firm, NPD. No doubt, for 2000, online retailers will be trying to convert more shoppers from the mall to the mouse. What e-tailers found during...
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