Literary lion kings.
Playthings, June, 2000
The LA Times called it a "new classic." The New York Post called it "guilt-free family viewing." And the Boston Globe tagged it a throwback "to the old, idealistic PBS." But those newspapers had actually watched an episode of Between the Lions, a new, curriculum-based half-hour show on PBS.
New York-based plush powerhouse Eden had not seen a lick of the show, but they jumped head first into the license, devoting four pages of its fall catalog to the literary lions. And now, as the rave reviews pour in, Eden is getting ready to reap the benefits of its risk as it starts shipping the first Between the Lions SKUs to upstairs specialty stores, gift and bookstores and department stores. Eden president Richard Miller says that both the quality of the...
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