Hasbro and Mattel have each taken a step back from the video game category. (The Buzz).
Playthings, June, 2002
During the past two years, Hasbro and Mattel have each taken a step back from the video game category. Lego, meanwhile, has instead partnered with Electronic Arts. "We recognize what we do well and what they do well," says Lego President Andrew Black. Lego still creates the games and EA distributes them globally.
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