No stone unturned: toys are expanding into new retail terrain, opening the door for growth.(Upfront What's Selling)
Playthings, March, 2004 by Weiskott, Maria
While a large majority of industry professionals are lamenting loss of shelf space, business is hardly grinding to a halt. Rather, companies are seeking alternate channels of distribution, bringing product to stores specializing in arts and crafts, auto supplies and electronics, among others.
As Wayne Charness, Hasbro's senior vice president of corporate communications told PLAYTHINGS in January, "We plan to sell product to every nook and cranny in the world." This strategy was reiterated by Hasbro in a recent business newswire report that stated the toymaker is currently making "aggressive plans to extend its retail presence into places like supermarkets and drugstores." And according to our research, Hasbro is certainly not alone. [ILLUSTRATION OMITTED]...
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