Updating a classic: Barbie continues to reinvent herself.(for mature audiences)

Playthings, March, 2005 by White, Jason

Selling in 150 nations and having more than 90 careers hasn't put Barbie in the discount bin. With all the changes she has gone through from body sculpting to getting a new beau, she is still viewed as an evergreen. The Barbie collector series has legs and Mattel, El Segundo, Calif., wants to make sure she keeps walking down the runway.

[ILLUSTRATION OMITTED] All about variety "The collector line is segmented into three distinct categories to match consumer behavior," Elizabeth Grampp, senior marketing manager at Mattel tells PLAYTHINGS. The Pink Label dolls are the invitation to collecting. In 2005 Mattel will celebrate the Pink Label Dolls of the World 25th Anniversary. Silver Label dolls are aimed at moms and daughters. Lilly...

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