Historical play.(off the shelf)

Playthings, February, 2006 by Bohen, Colleen

As any savvy modern retailer already knows, parents are constantly on the lookout for products that can enhance children's education. And in most cases, parents turn first to toy retailers for help. The most obvious way to stock your shelves with educational merchandise is to rely on products that build language and reading skills, as reflected by the abundance of such products on the market. However, retailers--particularly specialty retailers--can also tap directly into customers' identities by providing history-related products that allow parents to share a piece of their heritage with children. Learning about the important people and events that have helped form cultural and/or regional identities can play a crucial role in the development of a child's sense of...

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