iPod accessories: a growing niche.(HAVE MUSIC, WILL PLAY)
Playthings, February, 2006
Plug in your guitar and watch a handheld light show. The guitar and illuminating skins, or plates, plug into iPods. iPod skins, cases and other accessories for the newest electronic "toy" for tweens and teens are about to arrive. [ILLUSTRATION OMITTED] Blue Box Toys, New York, launched a new division, b2, to target this music-loving demographic with product for the latest technology while also leveraging a basic teen need: individuality.
"Peer pressure makes them want to be a part of the group," says Mike Murphy, vice president of marketing and business development for Blue Box. "But at the same time, they are always trying to stand out--to make the statement that 'this is me.'" The division's debut products include Mi-Blue, three assortments...
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