Play-Doh.(Aging gracefully: More to celebrate)
Playthings, February, 2006
In celebration of the golden anniversary of its Play-Doh brand, Hasbro, Pawtucket, R.I., is sponsoring a year-long "Birth-doh" Party. Highlights include the launch of a birthday-theme Play-Doh 50-pack, featuring 1-oz. cans of modeling compound, each in a different color. The product, for kids ages 3 and up, comes in birthday cake-theme packaging.
Customers are also invited to celebrate Play-Doh's 50th by participating in its "Celebration of Imagination" sweepstakes. Numerous prizes are available, including one grand prize of $50,000. Winning game pieces can be found inside specially marked packages.
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