Nothing but the best: infant and preschool products continue to go upscale.(cover story)
Playthings, April, 2006 by Printz, Carrie
Whether it's the newest educational toy or a deluxe model stroller, many parents are sparing no expense when it comes to buying luxury products for their infants and toddlers. "Parents are paying more to get the latest and greatest toys," says Oded Ben-Ezer, president of the Maya Group, which distributes Tiny Love products.
"We see parents who are looking for every edge they can give their baby. It's the start of getting them into the best school, the best college, etc." [ILLUSTRATION OMITTED] Ben-Ezer points to the success of his company's Gymini Activity Gyms, which continue to have more features added to them. Even as they have increased in price from $40 for the original model to $65 for the deluxe versions, consumers continue to buy more...
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