Moms rank benefits of preschool toys.

Playthings, April, 2006 by Zweirs, Nancy

PRESCHOOL TOYS ARE UNLIKE toys for older kids in that they are primarily parent purchases. The nag factor is not yet in full swing at this age, so it's generally up to mothers to make the final selection. But with the massive number of products in the preschool aisle, how does she choose? What emotional drivers are at play? In a recent Toy Tracker survey conducted by Funosophy Inc., 200 mothers of boys and girls ages 3-5 ranked the key emotional factors at play when making their purchase decisions.

[GRAPHIC OMITTED] Happiness first Moms ranked emotional benefits having to do with their children's happiness and sense of satisfaction, accomplishment, awe and wonder higher than those having to do with educational benefits. And when it was...