The growing years: products that tend to the developmental stages of infants and toddlers nourish sales.(cover story)(Cover story)

Playthings, April, 2006 by Benitez, Tina

TiVo it! That's one option for parents looking for educational programming for their kids. The system, which allows viewers to record up to 80 hours of programming off the television, recently unveiled a new program that lets parents choose the most age-appropriate educational programming for their children via a ratings system.

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Unfortunately, for consumers, it's not always as easy as using a remote control when it comes to choosing developmentally appropriate toys, especially for the youngest kids. All the more reason for retailers to have the right developmental products organized by age. And once that's done, there's more. Recommended ages on packaging is only the start. Content, quality and play value are all key...

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