The great outdoors: water, sports and bouncy toys inflate sales.(outdoor toys)
Playthings, May, 2006 by Benitez, Tina
There's something about that first summer day when kids can run outside and play outdoors. Last year, outdoor toys made their mark, tallying more than $2.7 billion in sales, according to The NPD Group, the Port Washington, N.Y.-based retail sales tracking firm. And, according to some retailers, water toys and sports-themed and inflatable, or "bouncy," playthings will contribute to bigger sales this season. Whether they're for cooling off or just to help get a little fresh air, this year's outdoor playthings have something for baseball pitchers, budding gardeners, swimmers, bubble fans and more.
Sheliah Gilliland, marketing manager for the Denver-based online toy retailer eToys, tells PLAYTHINGS that inflatable toys are popular category choices this year....
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