All Or Nothing: Starion Financial's ultimatum is winning fans among its client base.(Company Profile)

Bank Investment Consultant,  December, 2005  

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In September 2003, a small bank in North Dakota undertook a quiet metamorphosis, emerging from its restructuring quite different from its local competitors. The result was that First Southwest Bank in Bismarck, N.D., became Starion Financial, pushing brokerage and insurance services to the forefront of its operations.

"Our bank's methods are unique-it doesn't even say 'bank' in the title-in that it focuses solely on insurance and financial services," says Jay Fettig, vice president of investment services at Starion, who joined in March 2004 to head the brokerage ...

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