América Latina, el objetivo.
Proceso, November, 2005 by Appel, Marco
Desde que Estados Unidos y Europa establecieron leyes para restringir la publicidad y el consumo del tabaco, las multinacionales Philip Morris y British American Tobacco diseñaron una estrategia para expandirse al que consideran su más prometedor mercado: América Latina. Y lo están logrando: sus poderosos grupos de cabildeo han logrado limitar leyes y campañas contra el tabaquismo en Argentina, Costa Rica, Venezuela y ahora, al parecer, México.
BRUSELAS. -- Después de que en 1991 las legislaciones de Estados Unidos y de los paÃses de la actual Unión Europea (UE) prohibieron el consumo del tabaco en lugares públicos, las trasnacionales Philip Morris Intemational (PMI) y British American Tobacco (BAT) --que controlan más de 90% del mercado latinoamericano--...
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