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Keeping it Real.(Be a Big Shot Record Exec promotion by AT&T Wireless, Zilo TV, Arista Records; using consumers in marketing)

Promo, October, 2003 by MacMillan, Carrie

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Byline: CARRIE MACMILLAN

William Baker was an avid sweepstakes player. Every day after work, he'd troll the Internet for a solid two hours casting his odds.

Over the years, the mechanical engineer won some minor prizes. But in January, a certain sweepstakes offering made him think of his 22-year-old son, William (who goes by his middle name, Ryan). The Be a Big Shot Record Exec sweeps from AT&T Wireless and Zilo Networks offered the chance to live in New York City for a month and learn the ins and outs of the music industry at a major recording label.

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Advertising Industry

Keeping it Real.(Be a Big Shot Record Exec promotion by AT&T Wireless, Zilo TV, Arista Records; using consumers in marketing)

Promo, October, 2003 by MacMillan, Carrie

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