Technology Industry
Industry: Email Alert RSS FeedSprint PCS adds games to wireless web.
RCR Wireless News, October, 2000 by BRUNO, ANTONY
Offerings target youth market Less than a week after introducing a new suite of messaging services targeted in part to teen users, Sprint PCS introduced a new package of wireless Internet-based games to its Wireless Web service. The move is targeted at capitalizing on two wireless trends--increasing teen usage and the ramp-up of entertainment content for wireless Internet services.
Games have proven a popular wireless medium in Scandinavian countries as well as Japan. "Teenagers around the world have led the meteoric adoption of wireless products and services," said Chip Novick, vice president of consumer marketing at Sprint PCS. "Sprint PCS recognizes this potential for customer penetration and retention in the teen market and as a result,...
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