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RCR Wireless News, November, 2000 by MOONEY, ELIZABETH V.
NEWYORK--The battle over customer ownership in the emerging mobile-commerce market will evolve, by necessity, into a model of "coopetition," said Philip Yen, executive vice president of e-Visa International. Banks, credit-card companies, middleware providers, telecommunications operators and equipment manufacturers must and will join forces, each lending and profiting from their respective strengths, he said at the L.M.
Ericsson Mobile Financial Services Seminar here last week. E-Visa International, established in July, is at work on its "SkyGo" pilot project in Boulder, Colo. This is a test of consumer reaction to advertisements and promotions delivered via mobile phone. "We believe this will have a high impact on incremental spending, and...
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