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Industry: Email Alert RSS FeedSprint Wireless Web enhancements ready for holiday push.
RCR Wireless News, November, 2000 by BRUNO, ANTONY
Over the past several weeks, Sprint PCS has rolled out several additions to its Wireless Web service designed to target the consumer market, particularly teen users.
In the last month, users of Sprint's Wireless Web service have seen new folders added to their launch screens titled "Games," "Music" and "Messaging." The stated goal behind this dramatic expansion of wireless Internet services is twofold-to prepare the company for the upcoming holiday shopping season, as well as to keep one step ahead of the wireless Internet services offered by its competitors.
"Looking at our marketing calendar, the next seven to eight weeks are a big retail buying period for wireless services, and we're trying to get these services launched before that gets...
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