Technology Industry
Industry: Email Alert RSS FeedStudies offer conflicting views of who carriers should target. (Business).
RCR Wireless News, May, 2002
HORSHAM, Pa.--Two new reports researching the future market for wireless products and services draw directly opposite conclusions as to who wireless companies should target. According to Taylor Nelson Sofres' "Wireless and Internet Technology Adoption by Consumers Mound the World," upscale customers under the age of 25 will drive the demand for third-generation services, especially in Western Europe and the United States.
The report found 45 percent of those under 25 years old in the United States are interested in 3G services. Communication and information applications, followed by financial applications including m-payments, m-banking and in-trading, generated the most interest. "Any company that wants to maximize the impact of 3G must rigorously...
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