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Industry: Email Alert RSS FeedNextel to launch new commercials. (Business).
RCR Wireless News, January, 2003
RESTON, Va.--Nextel Communications Inc. is set to release a new set of TV commercials featuring what it calls four celebrities in true-to-life scenarios from their personal and business lives using the carrier's Direct Conned service. The campaign will feature Kristin Davis from "Sex and the City," Eric McCormack from "Will and Grace," George Lopez from "The George Lopez Show," and actor Rob Lowe.
The television, print and radio campaign, created by Mullen of Wenham, Mass., will employ a split screen showing each person s life with and without the benefit of the Direct Connect service. Nextel previously used actor Dennis Franz from "NYPD Blue" in its advertising campaign touting the benefits of its Direct Connect service.
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