Harnessing youth market akin to chasing storm.(Business)

RCR Wireless News, August, 2003

U.S. carriers must adopt new business models to zero in on the youth and young adult markets, especially as subscriber growth is expected to dwindle during the next five years, according to research from IDC. The research firm believes subscriber growth will decrease from 7.6 percent in 2003 to 0.3 percent in 2007.

"The quest for the youth market is like chasing a storm-the rewards are gratifying and the pursuit is challenging, but the whole proposition can be risky business if not executed well,'' said Dana Thorat, senior research analyst of wireless and mobile communications at IDC. "While the prospects for increased wireless adoption from both these segments is favorable, the youth market shows the most potential for growth over the next five years.''...

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