Technology Industry
Industry: Email Alert RSS Feed'Idol' sets new records in text messaging.(News)
RCR Wireless News, May, 2004
AT&T Wireless Services Inc. announced it recorded a total of 13.5 million text-message votes cast during the past season of reality TV show "American Idol.'' The carrier said the number is up from last season's total of 7.5 million text-message votes-a sign that U.S. users are keen on text-messaging services.
"Our sponsorship of `American Idol' is the seminal event that got mainstream America text messaging,'' said Andre Dahan, president of the carrier's Mobile Multimedia Services. "Over the past year, more and more television shows have incorporated an element of text messaging into their programming-and the entertainment industry isn't alone in its desire to capitalize on this growing trend. Our success with "American Idol'' underscores our goal of...
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