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Industry: Email Alert RSS FeedSamsung, LG handsets push user expectations.(News)
RCR Wireless News, July, 2004
Mobile handsets from Samsung Corp. and LG Electronics lead in customer satisfaction in the U.S. market, according to new research from Strategy Analytics Inc. The survey showed advanced feature-rich devices, including those with clamshell or slider designs, color screens and cameras, have raised mobile user expectations and led to increasing discontent with older handset models.
According to Strategy Analytics, the survey, which tested 1,000 cell phone users in the United States, showed a 50-percent decline in users "very satisfied'' with their mobile devices compared with results from a similar 2001 survey. The analyst group said it believes the fact that overall satisfaction is down bodes well for potential future replacement sales.
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