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Industry: Email Alert RSS FeedEntertainment apps must be simple to be embraced.(News)
RCR Wireless News, July, 2004
Byline: COLIN GIBBS For all the high-tech talk of rich multimedia and wireless VoIP, one of the overriding themes of this year's iWirelessWorld in Los Angeles was simplicity: make wireless applications simple for consumers, then demonstrate exactly how to access those applications from the handset.
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Whether it's sending basic SMS, buying a ringtone or downloading a game, too many users are unfamiliar-or uncomfortable-with doing anything but talking on their phones, according to many of the speakers at the two-day event. "When I SMS somebody on their phone, it's ...
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