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Industry: Email Alert RSS FeedBasketball's Vitale available on Sprint phones.(News)
RCR Wireless News, March, 2005
Hoops hysteria hit mobile phones as Sprint PCS launched an offering of voice tones from cacophonous college basketball commentator Dick Vitale and an ESPN-branded application based on the NCAA tournament. Wireless users can access any of 14 well-worn Vitale sayings like "Awesome, baby'' and "Dipsy-doo dunk-a-roo'' for $2.50 each, and can get tournament news, scores and statistics via the ESPN application.
Other offerings include video news and updates, college fight song ringtones and a college text-messaging trivia game. "College basketball-themed content from Sprint is a great way for alums and tournament-frenzied fans to stay in touch with the big dance and show their loyalty directly on their wireless handset,'' said Jeff Hallock, Sprint's vice...
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