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RCR Wireless News, April, 2005
Byline: DAN MEYER
We've all seen the ads: "Raising the Bar.'' "Can you hear me now?'' "Nextel. Done.'' "Get More.''
Then again, with the wireless industry spending billions of dollars each year on advertising, how could we not have seen them?
According to Advertising Age, the telecom industry was the eighth-largest domestic spender on advertising in 2003 with nearly $5.8 billion spent on consumer advertising. Advertising Age is a sister publication to RCR Wireless News.
Six telecommunications companies were ranked among the trade magazine's top 100 advertisers in 2003, led by Verizon Communications Inc. at No. 11 on the list at more than $1.6 billion. Cingular Wireless L.L.C.'s parent company SBC Communications Inc. was...
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