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Industry: Email Alert RSS FeedContent makers watch mobile TV market.(News)
RCR Wireless News, April, 2005
Byline: COLIN GIBBS "The Spot'' hopes to celebrate its first birthday by going even more high-tech. A weekly Web-based program that combines elements of both a soap opera and a reality show, "The Spot'' complements its program daily with brief slide-show broadcasts to wireless handsets that allow viewers to interact with the actors.
This week, as the show enters its second year, developers are working to upgrade the mobile offering, delivering one- to two-minute high-quality video clips to engage fans who carry newer handsets. "(The wireless broadcasts) have been slide shows because there are more handsets that can handle the slide show'' as opposed to video, according to Stewart St. John, chief executive officer of StewdioMedia Entertainment,...
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