Technology Industry
Industry: Email Alert RSS FeedMVNOs compete for lucrative wireless youth market.(Focus)
RCR Wireless News, June, 2005
Byline: COLIN GIBBS The coming surge of mobile virtual network operators will target virtually every demographic, from ethnic groups to sports fans to rural users. But no group of consumers is being courted as much as America's youth. As wireless enters the multimedia era, the market of teenagers and young adults is more highly coveted than ever.
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Youngsters who've grown up with cell phones view their handsets as portable entertainment centers, paying premiums to access games, music and video clips on the go. A recent study by The Management Network Group Inc. found ...
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