House of Mouse to offer cell service.

RCR Wireless News, July, 2005

Byline: DAN MEYER The big mouse is finally loose in the wireless house as the Walt Disney Co. announced plans to launch a family-oriented mobile virtual network operator wireless service using Sprint Corp.'s nationwide network. The decision has been expected for some time and follows a similar announcement made last year by its ESPN division to launch a sport-oriented MVNO.

The Walt Disney Internet Group, which will oversee the newly formed Disney Mobile service, said it plans to offer wireless voice services, exclusive handsets and a package of features, applications and entertainment content targeting families when it launches service next year. WDIG also said it plans to tap into Sprint's CDMA2000 1x EV-DO high-speed wireless data capabilities,...

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