T-Mobile USA first again in customer survey, overall wireless satisfaction drops 10%; Short-term pain of mergers could be reason.(News)

RCR Wireless News, September, 2005

Byline: DAN MEYER

T-Mobile USA Inc. again showed that size is not what's most important to customers. The industry's smallest nationwide operator posted the highest customer satisfaction performance across all six regions in the J.D. Power and Associates 2005 U.S. Wireless Regional Customer Satisfaction Index Study.

The study was based on experiences reported by 24,096 wireless users and based on several criteria, including call performance and reliability, customer service, service plan options, brand image, cost of service and billing. T-Mobile USA also posted top rankings throughout all six regions in the 2004 study.

Overall, J.D. Power found that customer satisfaction dropped 10 percent compared with its 2004 survey, which was the...

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