Flexible DRM and advertisements crucial for driving mobile content.(Wireless Metrics)

RCR Wireless News,  November, 2005  

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Flexible digital rights management solutions and ad-supported services are crucial to driving the wireless content market, according to a study from The Management Network Group Inc. The management consultant firm said U.S. carriers should look to advertisements to support mobile content, and should prioritize content by customer demographics.

Content providers, meanwhile, need to find ways to implement DRM offerings that allow users to access and consume content easily, rather than restricting usage. ...

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