Technology Industry
Industry: Email Alert RSS FeedFlexible DRM and advertisements crucial for driving mobile content.(Wireless Metrics)
RCR Wireless News, November, 2005
Flexible digital rights management solutions and ad-supported services are crucial to driving the wireless content market, according to a study from The Management Network Group Inc. The management consultant firm said U.S. carriers should look to advertisements to support mobile content, and should prioritize content by customer demographics.
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Content providers, meanwhile, need to find ways to implement DRM offerings that allow users to access and consume content easily, rather than restricting usage. ...
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