Technology Industry
Industry: Email Alert RSS FeedPictures not sent, MMS revenue not received.(News)
RCR Wireless News, May, 2006
Byline: PHIL CARSON Two recent studies reflect that while consumers are snapping up camera phones-and snapping pictures-they are not sending them wirelessly and, therefore, carriers are missing out on a potentially vast revenue source. This is particularly true of major public events, such as the upcoming World Cup soccer matches in June in Germany, which may become the most-photographed sporting event in history, with an estimated 4.5 million photos expected to be taken, but less than one-quarter expected to be sent via multimedia messaging service.
Due to the vast number of carriers and data plans, no one is attempting to estimate the magnitude of missed revenues across the industry, but studies reflect that only 20 percent of American...
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