What's in a name? For handsets, plenty.

RCR Wireless News, May, 2006

Byline: PHIL CARSON The reason a wireless handset becomes successful in the marketplace remains something of a mystery. Everyone knows it must depend, in part, on a winning combination of many factors-brand, price, style, features, the integration of form and function, marketing muscle, a smart match between product and market, and perhaps even authentic consumer demand, which every handset vendor would have you believe precedes every handset launch.

Add an ephemeral element that every handset vendor must be considering in the wake of an unprecedented sales run-50 million units shipped, according to Motorola Inc.-by the Razr handset, the industry's first mega-hit wireless phone: could the Razr's success in part have anything to do with its name? And,...

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