Wireless looks to capitalize on FIFA World Cup action.(News)

All eyes will be on Germany next week as teams from 32 nations open play in the FIFA World Cup, a four-week, 64-game tournament to determine the planet's best soccer club. And the wireless industry is hoping many of those eyes will be watching through their mobile phones.

The tournament should generate about $300 million in mobile video revenues, according to figures released last week by Informa Media and Telecoms. Astoundingly, World Cup broadcasts and downloads are expected to account for one-fourth of wireless video revenues worldwide this year, Informa said.

It's no surprise, then, that European carriers are hoping to use the tournament to showcase their 3G video offerings.

"With the growth of...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.

BNET TalkbackShare your ideas and expertise on this topic

CXO UnpluggedSmart Business interviews on BNET

See and hear how senior level executives across the Asia Pacific are developing smart business ideas across a variety of sectors. The focus is on the future, and on how businesses need to evolve.