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Industry: Email Alert RSS FeedJ.D. Power: Virgin Mobile USA tops in prepaid survey.(News)
RCR Wireless News, August, 2006
Byline: Kelly Hill
Virgin Mobile USA L.L.C. topped a new prepaid wireless customer satisfaction survey from J.D. Power & Associates. The rankings covered mobile virtual network operators and traditional wireless operators.
The survey examined responses from about 4,000 current prepaid wireless customers on their experience in seven aspects of service: call quality, company image, cost of service, account management, initial activation, service plan options and customer service.
Virgin Mobile USA performed well across all of the categories and earned the highest score of 751 on J.D. Power's 1,000-point scale. The survey concluded that Virgin Mobile USA did particularly well on initial account activation and customer service.
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