Technology Industry
Industry: Email Alert RSS FeedABC News most popular channel for cell phones.(Metrics)
RCR Wireless News, September, 2006
The audience for mobile TV grew 45 percent to 3.7 million subscribers in the second quarter of 2006 as news, weather and sports channels topped the list as the most-watched content, according to a new report by consumer research firm Telephia. The study also found that total quarterly mobile TV revenues jumped 67 percent since the first quarter to $86 million last quarter.
Telephia explained that its newly launched Mobile TV Diary Report measures mobile TV viewership, revenue performance, demographic profiles, behavioral measures and advertising preferences. The firm said its report includes data about streaming TV as well as video-on-demand services. "News and information is the killer app for mobile television,'' declared Tamara Gaffney,...
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