Technology Industry
Industry: Email Alert RSS FeedSprint Nextel begins to wade into mobile marketing waters.
RCR Wireless News, September, 2006
Byline: COLIN GIBBS Sprint Nextel Corp. is expected to become the first Tier 1 carrier to officially step onto the mobile marketing playground this week, tapping Enpocket in an effort to generate revenues by delivering advertising messages through its wireless Web service. Industry sources say New York-based Enpocket will power an ad-delivery system for Sprint Nextel's mobile Web portal, selling advertising space on navigation pages and other locations.
The move is scheduled to be announced at CTIA Wireless I.T. & Entertainment 2006, which opens Tuesday in Los Angeles. Both Enpocket and Sprint Nextel declined to comment on the planned announcement, but mobile marketing executives hailed the partnership as a turning point of sorts for wireless...
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