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Industry: Email Alert RSS FeedCompanies rush to mobile marketing's potential.
RCR Wireless News, September, 2006
Byline: COLIN GIBBS If you're seeking evidence that mobile marketing is truly-and finally-gaining ground, look no further than Third Screen Media's bottom line. The Boston-based firm claims it saw more revenue in July than during the entire first quarter of the year, thanks largely to big-budget campaigns from major brands including American Express, Toyota, ExxonMobile and Burger King.
Third Screen said it has tripled its ad impression total-loosely defined as one ad viewed once by a wireless user-from 30 million a month to more than 100 million a month so far this year. "One of the fun parts about what's happening is that, unlike in the early days of the Internet, we're seeing Fortune 500 brands right out of the box,'' said Tom Burgess, Third...
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