Hedgehogging.(Briefs)

RCR Wireless News, September, 2006

hedge*hog*ging v. Interrupting conversations in an office environment by poking your head over the top of the cube Here's what got the edit staff fired up this week: Did you see RCR Reporter Colin Gibbs' story about Sprint Nextel selling ad space on its mobile Web service? Like it promised, Sprint Nextel is transforming itself from a wireless carrier and into a multimedia content company.

But now we're curious: Will Cingular be able to advertise on Sprint Nextel's deck? * * * Looks like Qwest outranked Sprint Nextel on the latest J.D. Powers network-quality survey, even though Qwest is using Sprint Nextel's network to offer service. This makes us wonder how reliable these surveys really are. In related news, we just conducted a survey of...

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