Technology Industry
Industry: Email Alert RSS FeedNokia goes direct to consumers with Cartoon Network content.(News)
RCR Wireless News, October, 2006
Nokia Corp. is teaming with Turner Broadcasting to offer content from the Cartoon Network directly to wireless users. Subscribers will be able to browse and download games, video clips and other offerings from a dedicated mobile storefront via the Nokia Content Discoverer client, which is embedded in some of Nokia's Series 40 and Series 60 handsets.
The client is designed to support a virtual shopping mall of storefronts run by branded content providers, aggregators and network operators. The move is Nokia's latest effort to re-enter the direct-to-consumer wireless content market. The world's largest phone maker shuttered its Club Nokia business two years ago as carriers moved aggressively to keep consumers on-deck. However, network operators now are...
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