Technology Industry
Industry: Email Alert RSS FeedMicrosoft to use Ingenio for sponsored mobile search.(News)
RCR Wireless News, October, 2006
Following the lead of rivals Yahoo Inc. and Google Inc., Microsoft Corp. announced it will add sponsored results to its new mobile search service. Through a new partnership with voice-commerce vendor Ingenio Inc., mobile Windows Live Search users will be able to make voice calls to Ingenio advertisers.
The so-called "pay per call'' service will allow Ingenio's advertisers to place their ads at the top of Microsoft's Windows Live Search results. Thus, mobile users who search for businesses and other listings on Windows Live Search will be able to click on the advertisements to place a voice call to the advertisers.
Ingenio's service allows advertisers to place relevant ads atop a variety of directory and search services. Ingenio generates...
CXO UnpluggedSmart Business interviews on BNET
See and hear how senior level executives across the Asia Pacific are developing smart business ideas across a variety of sectors. The focus is on the future, and on how businesses need to evolve.
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
