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Industry: Email Alert RSS FeedWireless spending on the rise, as are customer expectations.(News)
RCR Wireless News, October, 2006
Customer spending on wireless services continues to increase, according to the latest survey by J.D. Power and Associates-and consumers' expectations of their wireless carriers will continue to rise along with their spending. The firm's latest customer satisfaction survey showed that non-voice services such as text messaging and downloads, along with overall increased voice usage, have driven an $11 jump in the average mobile bill since 2004: from $55 to $66.
Taxes and number portability fees have also contributed to the rising bill. The company noted that the percentage of subscribers using text messaging on a regular basis rose by 32 percent between 2005 and 2006. "It will be important for wireless carriers to continue to roll out new services and...
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