Technology Industry
Industry: Email Alert RSS FeedUltimate Electronics drops T-Mobile USA in favor of competitor Verizon Wireless.(News)
RCR Wireless News, November, 2006
Western U.S. consumer electronics retailer Ultimate Electronics has dropped T-Mobile USA Inc. in favor of Verizon Wireless. The retail chain said it will offer Verizon Wireless phones and services in 29 of its 32 stores in Colorado, Arizona, Kansas and several other states. The announcement appears to mark a substantial distribution expansion Verizon Wireless and retail enhancement for Ultimate, which until recently had offered only a handful of phones from T-Mobile USA.
"Verizon Wireless is nationally recognized as the best and most reliable wireless carrier in the industry,'' said Jim Pearse, Ultimate Electronics' senior vice president of merchandising. "This exclusive wireless agreement will further emphasize our commitment to enhancing the...
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