Technology Industry
Industry: Email Alert RSS FeedSony Ericsson's flagship music phone on a mission.(News)
RCR Wireless News, November, 2006
Byline: PHIL CARSON The Sony Ericsson W810i-the vendor's flagship Walkman music phone, described as a "multimedia beast'' by one analyst-will be closely watched by some in the industry to see how well it sells at Cingular Wireless L.L.C. Why? The answer reflects the industry's increasing time-to-market pressures, a new pricing environment that presents consumers with difficult choices and even competition from other handsets by Sony Ericsson Mobile Communications L.P.
The W810i's fate also highlights the importance of carrier deals for Sony Ericsson, which has pursued a less carrier-centric approach than its competitors in the largely carrier-driven U.S. market-a market it would like to excel in. "The W810i has an important mission,'' said...
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