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Industry: Email Alert RSS FeedThe gift of mobile.(News)
RCR Wireless News, December, 2006
Byline: KELLY HILL 'Tis the season for gifting and Christmas lists a mile long. But what to do if someone's list includes a Tetris download for their cell phone, or a new ringer from Chingy? Some wireless carriers and mobile virtual network operators are seeking to make it easier for customers to buy content for one another and open the door to more content consumption-and new revenue.
Although the practice has not gained a great deal of traction yet, it could become common in the next year or two. MVNO Helio L.L.C., which offers its subscribers features dubbed "gifting'' and "begging,'' is anticipating a bump in content sales as its youthful demographic turns to its mobile phone for virtual stocking stuffers. Charity begins at home ...
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